Resume Writing Tips for New Copywriters

Photo by  Brad Neathery  on  Unsplash

Photo by Brad Neathery on Unsplash

It’s March, that means there are only a few more weeks before seniors in college take that big step out into the real world. Whether you’re just starting your career or you’re a seasoned professional, your resume and portfolio are a huge part of your personal brand identity. Think about how you want to position yourself. Be consistent and be creative. Treat your personal brand identity the same way you would a client’s brand identity.

When it comes to resume writing there are a few things that content marketers and copywriters should keep in mind.

1.    Copywriters are creative people, so we can stray from normal resume conventions a little. Let your writing skills shine through:

  • But don’t be overly cute, sarcastic, condescending, etc.
  • Remember that the rules about engaging content and good writing still apply when writing a resume.
  •  Give your resume a clean, but unique design that helps you stand out.

2.    Use the active voice and utilize as many active verbs as possible. Do your best to:

  • Avoid using the same verbs over and over again.
  • Keep your bullet points formatted the same way (i.e. always start your bullet with an active verb, if you use a period on one bullet make sure to use them everywhere).
  • Choose verbs that relate to your field and that highlight you as a leader, etc.

3.    Share soft skills. Creative jobs involve a lot of collaborating, so you need to prove that:

  • You’re a team player, active listener, and good communicator.
  • You’ve used your interpersonal skills to understand client/company goals.
  • You know how to implement feedback to improve your work.
  • You're organized, good at research and adaptable.
  • You understand how the visual and verbal work together and that you work well with designers.

4.    Give quantifiable proof that demonstrates your work achieves results. Data is one way you can do this, but you can also:

  • Cite the outcomes of your project and how you contributed to the results.
  • Use number of page views, open and click-through rates, sales numbers, shares, etc.
  • List things like the number of property descriptions you wrote.
  • Explain how you've made a difference or exceeded expectations.

5.    Proofread. Proofread. Proofread. As a copywriter, you can’t have a single typo or error in your resume. Remember to:

  • Pay attention to the details—even the file name. Think about what you’re going to name the file and make sure things like dates are updated.
  • Make sure your contact information and portfolio are up front and center.

Take these tips and build a solid resume that represents who you are. Keep it simple. Keep I real. Good luck and happy job hunting.