I Tell Stories
I Write
I write marketing copy that evokes emotion and answers the question on all of our minds: “Why?” (Marketing friends, check out my work here.)
I write personal essays about everyday life that are honest and maybe even funny. (Essay enthusiasts, right this way.)
Bios Are Awkward…
Some people want a long bio, others want a short one. So, here you go, my life summed up in your choice character count, written in third person (because I’m a rule follower and, for some reason, that’s probably how you wanted it anyway).
20 words
Samantha Schlemm writes personal essays (check a few out here and here) and weaves marketing stories as a full-time copywriter.
49 words
Before Samantha Schlemm moved to Baltimore and earned an MA in Creative Nonfiction Writing at Johns Hopkins University, she grew up in the New Jersey Meadowlands. Most days, she can be found writing personal essays (check a few out here and here) and weaving stories as a full-time copywriter.
83 words
Samantha Schlemm grew up in the New Jersey Meadowlands. Somehow, she avoided sounding like a character from The Sopranos (except when pronouncing Italian dishes or the word drawer [“dr-aw”]) before moving to Baltimore where she earned a Master of Arts in Creative Nonfiction Writing at Johns Hopkins University. Most days, she can be found writing personal essays (check a few out here and here) working as a full-time copywriter, and hanging out with her husband and daughter who force her to take breaks.
…Headshots Are Worse
Creative Marketing Resume
[View as PDF]
Under Armour (Baltimore, MD)
Senior Lead Creative—Jul. 2018 to Present
Transform creative marketing briefs into effective global campaigns—from concept to photo shoot to final execution
Lead and collaborate with a talented team of copywriters, art directors, producers, content creators, editors, and agency partners to put our audience first as we build strategic brand content that drives action
Know the brand voice inside and out. Craft messaging that connects with our audience and fits the needs of different platforms and channels
Guide and edit junior copywriters’ messaging and concept ideas to help them learn the brand voice and hone their own creative skills
Research and interview athletes, mining transcripts to bring real stories to life with the social, design, production, and communications teams
Bozzuto (Greenbelt, MD)
Senior Creative Copy Manager—Nov. 2016 to Jul. 2018
Created all digital and print content for websites, blogs, emails, videos, ads, signage, executive speeches, events, and more
Led the messaging for a complete website redesign, while collaborating with the design team on art direction and photography
Educated and trained co-workers on content, copywriting, and strategic branding best practices
Managed company-wide creative task force that concepted, wrote, and edited a 36-page quarterly employee and B2B publication
Directed our Agency of Record’s strategy, photoshoots, and workflow
Guided interns as they learned copywriting 101, adopted our brand voice, and wrote more than 250 property descriptions for Bozzuto.com
Havas Lynx (New York, NY)
Associate Creative Director—Mar. 2016 to Nov. 2016
Senior Copywriter —Jul. 2015 to Mar. 2016
Copywriter—Oct. 2012 to Jun. 2015
Collaborated with creative, strategy, IA/UX, and account teams to develop unique concepts, tactics, video scripts, and new business pitches that felt more like an experience than advertising
Created brand identities and comprehensive stories based on category and target insights
Engaged various audiences in digital and print channels by simplifying complicated topics and developing cohesive ecosystems that wove the target’s voice into promotional campaigns, communications, and tactics
Palm Publishing (Norwalk, CT)
Editor—Mar. 2012 to Sept. 2012
Assessed and edited new novelty board and traditional picture books for preschoolers, as well as leveled early elementary readers
Generated book concepts, promotional materials, and cover copy
Managed authors, illustrators, designers, and licensors such as the Smithsonian Institution
Lowenstein Associates Inc. (New York, NY)
Literary Agent Intern—Sept. 2011 to Dec. 2011
Analyzed fiction and nonfiction queries in attentive, yet concise reports
Constructed book proposals for presentations and developed new social media marketing tactics
Organized all contracts and digital rights information
Toys"R"Us (Wayne, NJ)
Creative Copywriter Intern—Jun. 2010 to Aug. 2010
Wrote and edited copy for weekly newspaper inserts, catalogs, and marketing materials for Toys"R"Us, Babies"R"Us, and FAO Schwarz
Lead copywriter on the Imaginarium catalog
Researched specific product details and systematized the digital database
Allison & Busby Publishing (London, UK)
Editorial Intern—Jan. 2010 to Apr. 2010
Proofread and edited new manuscripts and eBook conversions
Constructed copy for book jackets, as well as prospective audience and marketing strategy reports
Designed promotional packaging and a quarterly digital catalog
EDUCATION
Johns Hopkins University | Baltimore, MD
Masters of Arts Writing, Creative Nonfiction, December 2021
Quinnipiac University | Hamden, CT
Bachelor of Arts English & Interactive Digital Design, May 2011
University of Westminster | London
Semester Abroad, 2010
Recognition
Established award-winning campaigns for Havas Lynx recognized by:
OMMA, MM&M, The Rx Club, DTC National, W3, PM360 Trailblazer
Established award-winning video for Bozzuto recognized by:
AIM Video Awards & Telly Awards
additional skills
Microsoft Office, Adobe Creative Suite, and basic HTML
Translates “strategy-speak” to “people-speak”
Slashes character-counts
Peels oranges in single spirals